1. Defining The Corporate Story
Your corporate story must be:
Compelling: identifying distinctive content that will reinforce your desired brand values whilst appealing to your stakeholders, staff and customers
Accurate: true to the facts, it should be realistic, relevant, and reflect consensus among representative stakeholders
Sustainable: it must contain enduring content that embodies a sense of continuity with the past history of the company but also contains the potential for future flexibility and responsiveness to changing circumstances
Dynamic: it must contain elements that reveal the impact of interaction between stakeholders, staff and customers on the corporate story that shows these relationships to be a continuous and ongoing dialogue
Your Curator would use a variety of research techniques including conducting a series of interviews and workshops with key directors, managers and staff to create a compelling and comprehensive corporate narrative to which everyone can sign up to.
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